Jack Simpson Returns to Defend His Title at the ASCA Australian Barista Championships

The coffee world is buzzing with anticipation as our champion barista Jack Simpson prepares to take the stage once again at the ASCA Australian Barista Championships, taking place June 14-15 in Melbourne. For Jack and the entire Axil team, this isn't just another competition—it's a chance to make history.

A Track Record of Excellence

Jack's journey to barista stardom reads like a coffee lover's dream. After clinching the coveted Australian Barista Championship title in both 2023 and 2024, he's proven himself as a force to be reckoned with on home soil. But Jack's talents extend far beyond Australia's borders. His impressive third-place finish at the World Barista Championships in 2023, followed by an even more remarkable second-place finish in 2024, has solidified his reputation as one of the world's premier coffee artisans.

Chasing History

What makes this year's competition particularly exciting is the potential for an unprecedented achievement. Axil has proudly held the Australian Barista Championship title for three consecutive years—a feat that speaks volumes about our dedication to coffee excellence. A fourth consecutive win would be truly groundbreaking, setting a new standard in the industry that has never been achieved before.

More Than Competition: Our Core Values in Action

For Axil, competition isn't just about winning trophies or earning bragging rights. Our participation in these championships stems directly from our fundamental values: pushing the boundaries of coffee innovation and pursuing relentless excellence. Every technique Jack perfects, every flavour profile he develops, and every boundary he pushes helps elevate not just our brand, but the entire coffee supply chain.

When we compete at this level, we're contributing to a larger conversation about what coffee can be. We're inspiring producers, roasters, and baristas around the world to raise their standards and explore new possibilities in their craft.

Join Us for the Journey

As Jack prepares to take the stage in Melbourne, we invite you to be part of this exciting journey. The stakes have never been higher, the competition never fiercer, and the potential for history-making never greater.

Stay tuned for updates and don't miss your chance to watch Jack's performance live. We'll be sharing the livestream link soon, so you can witness firsthand as he attempts to secure Axil's fourth consecutive title and cement his place in barista championship history.

The countdown to June 14-15 has begun. Will you be watching when history is made?